How Round the Clock pivoted during the Pandemic

When the pandemic brought the world to a standstill in early 2020, the live music industry faced an unprecedented crisis. With concert venues shuttered and tours canceled, businesses that relied on the thriving entertainment sector were forced to adapt or perish. Among those was Round the Clock Logistics Landstar Agency, a company specializing in concert tour logistics. According to owner Michael Lassers, the firm had to think fast and pivot its operations to general freight just to stay afloat. Lassers recounts to Pollstar the challenging journey of steering the business through the turbulent times, noting that it wasn’t until August and September 2021 that the music industry began to show signs of life. Until then, Round the Clock Logistics had to take on any freight opportunities that came its way, while also servicing existing customers beyond the concert touring niche.

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